Pengembangan Pemasaran B2B Menggunakan Iklan Bandara

Business to business (B2B) is a business model in an inter-company scheme. B2B marketing has its own challenges namely finding companies to work directly with. On the other hand, the B2B model has its own advantages such as creating sales that will continue to grow in line with business growth on the customer’s side. Choosing the right strategy, channel and promotion media is an important factor in the success of B2B model marketing.


A study from JCDecaux titled ‘Airports: Open for business’, shows that 80% of business decision makers, tend to make further considerations after seeing airport advertisements. High time lags at airports allow for the delivery of more complex brand messages. Large format display allows airport advertising materials for B2B to capture attention visually, create impact and provide brand authority. Whereas digital format capabilities can be utilized to send contextual messages. Creative creatives work well in this region. Airport space is also ideal for interactive advertising execution and effective experience in encouraging direct involvement between B2B brands and business decision makers.


Soekarno-Hatta Airport, the Busiest Airport in the ASEAN Airport Council International Version
Soekarno-Hatta Airport, the Busiest Airport in the ASEAN Airport Council International Version


During 2018, there were about 66.9 million passengers traveling by air through Soekarno-Hatta Airport. If calculated on average, as many as 183 thousand people fly to and from Soekarno-Hatta Airport every day. Meanwhile, according to data from PT Angkasa Pura, there are around 1,300 planes that fly and land here every day. Making Soekarno-Hatta Airport ranked eighteen of the world’s busiest airports as well as ranking first in Southeast Asia. The high traffic and busyness at this airport, encourage many business people to put up their advertisements, in order to attract the attention of potential audiences there, including B2B players.


Sungsan Global, a B2B manufacturer of food manufacturing equipment, has expanded their business by launching a new breakthrough; Bang-ae-sil. Bang-ae-sil is a Korean healthy instant food product that is very attractive to business tourists. To target and reach distributors from outside Jakarta, Sungsan Global chose to advertise at Soekarno-Hatta Airport as their promotional campaign channel.


Sungsan Global Lightbox + LCD ad in Terminal 1A, Soekarno-Hatta Airport
Sungsan Global Lightbox + LCD ad in Terminal 1A, Soekarno-Hatta Airport


Together with The Perfect Media, Sungsan Global displays their ads through a combination of lightbox media and LED screens in Terminal 1A. The combination of static ad display plus a video containing the introduction of the engine as well as the production process, makes this airport advertisement effective for capturing the attention of passengers around the conveyors. Business decision makers who have just arrived from domestic flights and various regions in Indonesia such as Java, Kalimantan, Sulawesi or Lombok, will definitely find this advertisement display as they wait in line waiting for their luggage.


Do you want to maximize B2B ad investment at Soekarno-Hatta Airport? The Perfect Media is the right partner to work with. In addition to the business opportunities offered from this international airport, you can also choose a variety of airport advertising media such as lightboxes, LCD screens, pillar lightboxes, billboards, and digital i-screens. We are committed to working in speed and efficiency. The creative team ensures that your airport advertising will attract everyone’s attention and increase¬† brand awareness for the company . Contact us now and get the best advertising offer only from The Perfect Media.